Ready to
Whether you’re a small business ready to grow or an entrepreneur excited to learn, we’re here to help. We’re a digital marketing launchpad (sorry, it’s in the name!) to propel you forward, from social media management and email marketing to website design, SEO, and small business coaching.
Services
Our digital marketing services attract attention, grow your business and keep your customers coming back.
Do I really need a digital marketing strategy?
Yes. Today, it’s a necessity. Who is your target audience? Where are they? How do you reach them? You need an expert to help you answer these questions.
What does your customer want to buy or learn? How can you solve their problem or meet their needs? The answers aren’t rocket science, but the solutions require careful, expert work…and a lot of it.
That’s where Launch Marketing can help. We’re about possibilities, not limits. Action over stagnation. We’re about collecting the best, most useful data to inform and empower your work.
Our Partners Agree
Nothing beats a good client testimonial, and we’ve got plenty.
“After just one call with Sommer, I knew my business was in very good hands. Not only is she an expert in promotion and social media, she has a great way of communicating the process that’s easy to understand and actually motivating. I’ve already referred two other friends, and I would highly recommend her services to any business that’s just starting or is need of a jumpstart.”
“My stress as significantly decreased since working with Sommer and Launch Marketing Co. She is a creative genius at what she does! I’m grateful for all of her knowledge, expertise, attention to detail and, most importantly, her patience with me throughout our processes. I’m excited about the magic we’re making together!”
“Sommer at Launch Marketing provided both encouragement and expertise when I created The Internet’s Best Karen. I didn’t know anything about owning a brand or a website and she helped me every step of the way. Sommer’s advice on content and graphics was solid and I still try to follow her guidelines.”
Why we are right for you
We’re not for everyone, and that’s ok.
We build the correct digital/SEO/website strategy, execute that strategy, and then cheer from the ground as your business takes off like a rocket. We did say we were literal.
We’re about education. We want you to understand what we’re doing and why we’re doing it. If you feel empowered to take over your marketing and SEO work on your own one day, we did our job well.
We’re about authenticity, transparency, and excellence. This is the context that guides every conversation, decision and recommendation we make for your brand.
We love making connections, showing off our clients’ success and sharing what we’ve learned.
In between being busy with exciting projects, the Launch team has been making sure to fit in some no-screen time and soak up as much as the last days of summer as possible! Sometimes it can feel impossible to step away from your desk or phone while trying to grow your business, but we think it's SO important to take a break and do what you love. Social media burnout is real!
How are you spending your time off?
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#scenesnotscreens #screenfree #maketimeforyou #unplug #gooutside #businessteam #lockport #showupdaily #lockportil #lockportillinois #chicagosuburbs #workculture
Social media is about the long game. It's a marathon, not a sprint. If you want to succeed on social, you've gotta take the time to develop a strategy and stick to it. Don't give up if things aren't working immediately! Give it some time, then tweak if necessary.
You've got this!
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#socialmediacontentcalendar #showupdaily #socialmarketingstrategy #lockport #lockportil #lockportillinois #getreadytotakeoff #digitalmarketingspecialist #consistencywins #consistencypaysoff #trustyourprocess #dreamchasing #grindmode #wontstop #driven #consistencymatters #consistency #achievegoals #consistencyiskey🔑
At the beginning of the year, we started working with @sebastianbakehouse, a Cincinnati Viennoiserie. At the time they were just a pop-up with a few followers on Instagram. But, in less than 8 months, their social has grown organically by more than 5000%!
Even before they opened up their storefront last month, they had huge lines at their weekend pop-ups and sold out their delicious pastries in a flash. They've quickly become a beloved part of the Cincinnati foodie community and we're so excited to be on this journey with them. If you're in the area and looking for unique, mouth-watering, croissants, donuts, and cookies, make sure to give them a visit!
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#businessleader #strategist #brandgrowth #growth #goalsetter #businessgrowth #socialnetworks #socialmediaconsultant #lockportil #lockport #lockportillinois #chicagosuburbs #socialmediacontentcalendar #socialmarketingstrategy #getreadytotakeoff #digitalmarketingspecialist
Now that you're ready to start building your own content calendar on a regular basis, you need to decide what tool you'll use to help you organize it all. Don't overthink this!
We like using ClickUp to organize our calendar, but you can use literally any other planning tool: Google Calendar, Google Sheets, Asana, Trello, AirTable, and more! All you need is a place to plan out your ideas with calendar dates.
How do you plan your monthly social content?
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#getreadytotakeoff #businessadvertising #localbusinessowners #contentmaker #optimization #digitalmarketingspecialist #strategist #businessteam #showupdaily #socialmarketingstrategy #lockportil #lockportillinois #lockport #chicagosuburbs #socialmediacontentcalendar #contentcalendar #businessplanning #schedule #productivity #timemanagement
After you've gone through the work to research your audience and your competitors, develop content pillars, and create a true strategy for your social media, the next step is to put it all together!
A content calendar can save you SO much time. All you need to do is sit down and think about the content you want to share for a chunk of time (maybe a month or two). Reference your content pillars frequently and use these to guide you as you fill out the calendar. You don't necessarily have to create months of content all at once, but it's SUPER helpful to just have the plan written down. You can come back later to start batch creating all of your content!
Once you start planning out your content ideas in advance, you'll be amazed by how fast your social media workflow becomes.
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#socialmediacontentcalendar #contentcalendar #brandtips #bizowner #onlinepresence #businessadvertising #businessgrowthstrategy #showupdaily #socialmarketingstrategy #lockportil #lockportillinois #getreadytotakeoff #lockport #chicagosuburbs
There are quite a few trusted partners that make up the Launch! team, and today we're introducing you to Amber! She's one of our content creators and SEO assistants. Amber is a digital marketing content creator + SEO expert who resides in Cape Town, South Africa with her husband Matthew, son Tristan and their two dogs, Capone and Marley. 🐶
She loves coffee, sustainable living shows, design, America's Got Talent, traveling, and spending hours on Skillshare. We're lucky to have her with us!
Stay tuned over the next few weeks as we introduce more of the digital marketing experts working hard behind the scenes at Launch.
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#meettheteams #socialengagement #consultinglife #meettheteam #workculture #showupdaily #lockportil #lockportillinois #getreadytotakeoff #lockport #chicagosuburbs #showup #contentmaker #localbusinessowners
If you haven't created content pillars for your brand yet, what are you waiting for?! These will seriously save you time in your business!
Understanding your mission and values + what your audience needs or wants will help you develop these for your business. Create 3-4 topic categories based on these that you can easily reference when creating new content!
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#contentmaker #positioning #optimization #content #brandbuilding #targetaudience #lockportil #lockport #lockportillinois #chicagosuburbs #getreadytotakeoff #showupdaily #onlinepresence #buildyourbusiness #social #bestpractices #knowyouraudiencewell #growyourbusiness #onlinemarketingstrategies #smallbusinesstips #socialmediaoptimization
At Launch, we do things a bit differently. Nowadays it's incredibly simple for any business owner to create an Instagram or Facebook account and start promoting their business, right?
Getting on social and actually doing the thing is the easy part. Doing it effectively is where the hard work comes in. Some business owners prefer a hands-on approach to their marketing strategy, which is totally okay! That's why we offer small business marketing coaching to help those CEOs navigate the marketing world on their own.
There are a plethora of marketing resources out there to help you learn, but we believe it's important to have someone there with you to answer your questions and guide you in the right direction when those online courses can't. We're not a fan of gatekeeping here!
If you'd like some one-on-one coaching to take your small business marketing strategy to the next level, send us a DM!
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#businessteam #creativeconsulting #strategist #consultinglife #socialmediaconsulting #consulting #businesscoaching #leadershipcoach #lockportil #lockport #lockportillinois #chicagosuburbs #showupdaily #getreadytotakeoff #marketingconsultant
Getting to know your competitors is a huge part of developing a successful content strategy! What are they doing well, and how can you do it better? Take some time to research a few competitors across their social channels. This will help you better understand your industry and what your ideal audience or customer is receptive to!
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#startupdigital #swot #marketingmanagement #bestpractices #businessdevelopment #scaleup #marketresearch #showupdaily #lockportil #lockportillinois #getreadytotakeoff #lockport #chicagosuburbs #businessbloggingtips #positioning #onlinepresence #businesssupport
Instagram announced a slew of updates recently, with the bulk of them being related to video content! Here's what's happening in case you missed it:
✅ All videos shorter than 15 minutes will now be Reels
✅ Reels templates to help give you creative ideas
✅ New features to Reels Remixes (including the ability to Remix photos!)
✅ Dual camera mode that allows you to record video with front + back camera at the same time
✅ Testing vertical images on the profile grid
There are a TON of new things happening on Insta, and it can be hard to keep up (especially when the Kardashians use their reach to force Instagram to take back some new features...)!
If you aren't already following @mosseri, the Head of Instagram, now would be a good time to do so! He regularly posts video updates of IG's new features and this is a great way to stay up to date on what's happening in the platform.
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#showupdaily #lockportil #lockportillinois #getreadytotakeoff #chicagosuburbs #lockport #contentstrategy #businesshelp #socialmarketingstrategy #seotips #digitalmarketingtips #businessstrategist #contentmaker #digitalmarketingspecialist #showup #localbusinessowners #instagramstrategy #content #entrepenuer #businessmanager #businessadvertising #socialstrategy #socialmediamarketingstrategy
TikTok, Reels, Instagram Stories, Facebook Live... Nowadays there are SO many ways to engage your followers on social media, and it often seems like your competitors are doing it all. How do you keep up?
Here's the easy answer: don't stress. You could put all of your efforts into all of these different content types, draining your energy and burning out before you even begin seeing results. Or... you could just show up consistently where you can and give your audience true value.
Don't worry about keeping up with the trends and following the competition. Focus on being authentic and building true connections with your followers.
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#getreadytotakeoff #lockportil #lockport #lockportillinois #chicagosuburbs #socialnetworks #positioning #social #targetaudience #socialmediatools #credibility #socialcurator #showupdaily #goalchaser #showup #growthmindset #showupeveryday
Do you know who your audience is? What is their biggest problem? What are they passionate about? How old are they? What do they do in their leisure time?
These are just a few of the questions you need to be able to easily answer about your audience. It's impossible to create an effective content strategy if you have no idea who you're talking to!
Get out a pen and paper (okay, or a Google Doc...) and start jotting down everything you know about your audience. Demographics, interests, goals, everything.
Once you know exactly who they are, you'll be able to begin strategizing the right content that has them saving and sharing all of your posts — then converting into lifelong, loyal customers.
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#knowyouraudience #knowyouraudiencewell #brandtips #businesssavvy #businessbuilding #entreprenuership #salesstrategy #getreadytotakeoff #lockportil #lockportillinois #chicagosuburbs #targetmarket #businesssolution
Do you ever feel like when it comes to your social media, you're just throwing spaghetti at the wall and hoping it sticks? Are you not seeing the results you're hoping for?
This may be because you don't have a clear strategy, and that's where a content strategy comes in! A basic content strategy consists of four parts: audience research, competitor research, content pillars, and a content calendar.
It's absolutely essential that you understand who your audience is and what their needs are, what your competitors are doing well (or not well), and the main topics you want to discuss in your content. You'll wrap all of this up with a nicely organized content calendar so you're never scrambling for what to post!
A content strategy can help guide your social media posts, videos, blogs, downloadable freebies, and more. If you don't have one, it's time to start developing it now!
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#contentmaker #positioning #optimization #content #onlinepresence #communications #contentstrategy #credibility #swot #socialmarketingstrategy #socialmediastrategy101 #getreadytotakeoff #digitalmarketingagency #brandingstrategy #digitalmarketingtools #lockportil #lockport #lockportillinois #chicagosuburbs
Phew, happy Wednesday! We're over halfway through the week.
Owning a business can be so rewarding, but it sure can take a lot out of you, too. Don't forget to spend a little time outdoors, maybe give yourself some no-screen time. Self-care is SO important and we business owners often forget to slow down and take care of ourselves. We're grateful to be located in a city that offers easy access to the great outdoors during the summer — we'll really be missing it come wintertime in Chicago!
We hope the rest of your week is fabulous!
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#chicagosuburbs #lockportillinois #getreadytotakeoff #smallbusinesstips #businessconsultant #illinoissmallbusiness #womanownedsmallbusiness #businessstartups #businessgoals #bestpractices #smallbusinessowner #innercalm #balanceforbetter #practicenotperfection #balancedlife #outsideisbetter #gooutside #smallbizz #buildabrand #lockportil
Let's be honest, we've all been dying for Instagram to let us hyperlink URLs in our captions for years now, and it doesn't seem like that feature is on the horizon anytime soon. So how do you direct traffic to all the cool things you're referencing in your post without having to change the link all the time? 🤔
Enter... link in bio tools! 🔗 Linktree, linkin.bio, and more are the perfect solution to this problem. They let you set up a mini website and attach as many links as you want to easily direct your audience to content mentioned in your posts! It's important to have your website, logo, and contact information on these link pages, but you can also go wild and link to other sites or to your various blog posts all in one place.
Plus, many of these tools let you schedule the links with your posts (like if you use Later to schedule posts), so you don't need to worry about manually updating them once your post has gone out! This saves you SO much time.
If you don't already have one of these tools set up, it's time to get rollin'!
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#instagrambios #getreadytotakeoff #linkinbio #growyourbusiness #buildingabrand #instagramforbusinesstips #instagramforbusıness #instagramforbusiness #creativeentrepreneur #womaninbusiness #instagramtips #businessgoals #smallbiztips #digitalmarketing #digitalmarketer #marketingstrategies #marketingtip #digitalmarketingtips #contentstrategy #marketingexpert #digitalmarketingstrategy
Having a great social media presence is cool, but unless you're driving traffic to your website then none of it matters! And if you're driving traffic to a very confusing, clunky, and poorly designed website... even worse.
Social media is an excellent tool for promoting your business, but websites are still extremely important! This is where you can talk about you and your services and provide potential customers a way to directly purchase your product or contact you to book. They're also great because you don't have to worry about them disappearing when Meta glitches and shuts down all of its social media sites for a day. 😉
We're very excited to be launching our brand new website in the coming weeks thanks to @memora_experience_design, so stay tuned!
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#smallbiztips #digitalmarketingsolutions #digitalmarketingagency #digitalmarketingconsultant #businessstrategist #businesstips101 #websitetraffic #marketingsolutions #onlinemarketer #supportingsmallbusinesses #digitalmarketer #digitalmarketingtips #marketingcampaign #getreadytotakeoff #newwebsite #growyourbusiness #localbusinessowners #businesssupport #workwithus #newwebsitecomingsoon💻☀️😄 #marketingstrategist
How do you know which of your marketing channels are performing best? Likes and comments are cool, but which of them are actually driving traffic to your site?
Enter... UTM parameters! They may seem a little intimidating, but we promise they are SO easy to use and so dang helpful. You'll be able to better understand your data inside Google Analytics and really evaluate what's working for you.
Swipe to the end to learn about a couple of useful tools to help you generate these links!
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#utm #googleanalytics #digitalmarketer #marketingstrategies #marketingadvice #digitalmarketingtraining #internetmarketingtips #bestpractices #googleanalyticsforsmallbusinesses #googleanalyticsforbeginners #smallbusiness #supportingsmallbusinesses #digitalmarketing #targetaudience #seotips #contentstrategy #digitalmarketingagency #digitalmarketingstrategy #digitalmarketingspecialist #marketingtip
When potential customers land on your Instagram page, they need to know who you are and what you do — fast. A visually appealing feed is helpful, but the key is to be clear and concise in your bio!
Use these tips as a quick audit to give your Instagram bio a little refresh!
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#smallbiztips #instagramforbusiness #growyourbusiness #instagramtips #instagramforbusinesses #instagramforbusıness #instagramforbusinesstips #instagrambio #instagrambios #marketingstrategies #digitalmarketer #digitalmarketingtraining #instagramstrategy #contentstrategy #socialmediaguru #smallbusiness #localbusinessowners #supportingsmallbusinesses
Just a few weeks ago, Instagram announced a new feature allowing you to pin posts to the top of your grid. This isn't new to most people since it's a feature that's been around for a while on Facebook, TikTok, and other social platforms, but it's exciting nonetheless!
You can choose up to three posts or Reels to pin to the top of your feed, so... what's the best way to utilize this feature for your business?
This is a great way to introduce new audiences to your business, so use it to introduce your founder or other team members! You could also highlight a current sale or a product or service you'd like to highlight. The possibilities are unlimited!
Have you started using this feature yet?
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#illinoissmallbusiness #womanownedbusiness #digitalmarketingstrategist #marketingtip #digitalmarketing #growyourbusiness #smallbusinesstips #womanownedsmallbusiness #businesshelp #buildyourbusiness #businessstrategy #instagramforbusiness #socialmediamarketingstrategies #digitalmarketingservices #contentstrategy #marketingadvice #digitalmarketingconsultant #startuptips #digitalmarketingstrategy #smallbusinessowner #digitalmarketingspecialist #digitalmarketer #smallbusinesses #digitalmarketingtips #businessbuilding #biztip #digitalmarketingagency
We're so grateful to work with such awesome clients every day! When we work your business, we want to make sure you understand exactly what our strategy is to help you see results — no secrets here! Our goal is to always have a clear and open line of communication.
If you're in need of digital marketing services, look no further! We can support your social media, SEO, website content, email marketing, and more.
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#review #clientreview #getreadytotakeoff
We are always learning
We can share our impressive growth numbers and happy client testimonials, but official titles are important too. Social media, digital marketing and data analytics are constantly changing, so we spend hours every week staying up to date.
We’re a SEMRush Agency Partner, and are constantly working on Google Analytics, Meta, LinkedIn and other certifications, as well as Wix and WordPress Designations. Want to know more? Just ask!
Contact Us
