Digital Marketing

Who Is Launch?

Launch Marketing has a strong bench of talented creatives and data analysts who revel in nerding out over numbers, words and design. Mining and interpreting information about you, your clients and your market – and then turning it into actionable digital marketing strategies – is what we enjoy doing…so you don’t have to.

Who We Are

The launchpad for event and hospitality brands. We are encouraging, transparent, supportive, and active!


Our mission is to EDUCATE small businesses on how to successfully navigate the digital marketing landscape.


Our vision is a world where small businesses are EMPOWERED with the tools, data, and knowledge needed to unlock their full marketing potential.


We strive for EXCELLENCE, not perfection. We are AUTHENTIC & transparent. We value BALANCE for our team & our clients.

Before We Go Any Further

Let’s be clear. We strive to be accepting of all humans and remain firmly anti-racist in all our work and actions outside of work. We are committed to inclusion and strive to bring diversity and equity into our personal and professional lives. If you’re a client, vendor, partner or think you might want to be, we expect you to share this commitment. It’s a non-negotiable if we’re going to work together.

Sommer Gay of Launch Marketing Co

Sommer Gay

Meet Our Founder

Our founder, design/digital/marketing/social media/strategy leader and plate-spinner extraordinaire, Sommer Gay is straightforward about our digital marketing strategy work. She has the expertise, but doesn’t want to keep it a mystical secret. Instead, she wants our clients to know and understand the whys and hows of what she does. Her goal is to support clients as they learn, build and grow their businesses.

A California native, Sommer moved to Las Vegas in 2003 and finished her degree at UNLV receiving a B.A. in English. She stumbled blindfolded and backwards into the events industry and turned a 1 day temp job answering phones into a 15 year career in events culminating in a Director of Event Operations position.

In 2017, Sommer decided to become her own boss, funneling her management, analytics and strategy skills into her own digital marketing company. Many of the things she enjoyed in her events work – guiding and informing others, creating and leading a team, improving processes, evaluating and pulling narratives out of data, and educating – were things she could offer to small business clients across the country. For events, she had always been the person making everything stable and creating the best conditions for success. Now she acts as a launchpad for new clients across many industries.

Believe it or not, Sommer does discover “spare time” in life. Here and there, anyway. When she’s not creating a social media campaign or consulting on SEO, you’ll find Sommer reading, visiting national parks, watching her kids compete in golf tournaments, and spending time her family.

Sommer currently serves as the Vice President of Marketing and Communications for the ILEA Greater Chicago Chapter

Meet our Contributors

Amber Toerien

As a Digital Marketing Specialist at Launch Marketing Co., I’m responsible for creating and implementing customized digital marketing strategies that help our events and hospitality clients reach their full potential online.
My day-to-day activities include managing social media platforms, conducting website audits, producing high-quality content, developing email marketing campaigns, and optimizing websites for search engines. I work closely with our clients to understand their unique business goals and target audience, ensuring that our strategies are tailored to their needs.
I’m constantly staying up-to-date with the latest digital marketing trends and techniques to ensure that our clients stay ahead of the competition. At Launch Marketing Co., we pride ourselves on delivering exceptional results for our clients, and I’m honored to be a part of such a talented and dedicated team.
Working at Launch Marketing Co. has been an incredibly rewarding experience. I’m surrounded by a group of individuals who are passionate about what they do, and who are committed to helping businesses succeed in the digital world. It’s a fast-paced and exciting environment, and I’m proud to be a part of it.

Lisa Lee-Oswald

Meet Lisa Lee-Oswald, our talented Director of Creative Accounts at Launch Marketing. With a passion for creativity and a knack for strategic thinking, Lisa plays a pivotal role in our team, guiding our clients towards success and growth.
In her role, Lisa is managing our clients’ accounts, working closely with them to understand their unique needs and goals. From crafting compelling copy to devising innovative marketing strategies, Lisa’s creative flair shines through in every project she touches. She collaborates seamlessly with the Launch team, ensuring that our clients receive top-notch service and achieve measurable results month over month.
Beyond her work at Launch, Lisa wears another hat as the owner of a thriving yoga studio in central Wisconsin. When she’s not busy managing accounts or striking yoga poses, you can find Lisa spending quality time with her husband, son, and golden retriever. An avid nature enthusiast, Lisa loves caring for her plants, embarking on backpacking adventures, and sailing with her family.
With her boundless creativity and unwavering dedication, Lisa is a driving force behind our success at Launch Marketing. We’re lucky to have her on our team, bringing her unique talents and passion for growth to every project she tackles.