With social media platforms dominating the marketing landscape, the ability to capture compelling photos and videos during your events is essential for success. But fear not, because we have you covered with our ultimate shot list checklist, designed specifically for smartphone photography and videography.

Videos and Photos to Capture During the Event

Photos:

• Live Updates: Keep your audience engaged with real-time updates of guest arrivals.
• Engagement Shots: Capture the energy and excitement with photos of attendees interacting.
• Action Shots: Highlight your speakers and performers with dynamic action shots.
• Food and Beverage: Tempt your audience with mouthwatering snapshots of your event’s refreshments.
• Exclusive Content: Offer sneak peeks of exclusive content or offers to create a sense of anticipation.

Videos:

• Boomerangs and GIFs: Create lively and engaging content with fun Boomerang videos.
• Live Streams: Engage your audience in real-time with Facebook Live streams of key moments.
• Interactive Content: Use Twitter polls or Q&A sessions to encourage audience participation.
• Snapchat Fun: Create engaging content with Snapchat geofilters and behind-the-scenes stories.

Specific Shots and Videos for Social Media

Photos:

• Group Selfies: Capture the spirit of your event with Instagram-worthy group selfies.
• Close-Ups: Showcase your event swag and giveaways with close-up photos.
• Unique Angles: Highlight special event features with unique and creative angles.

Videos:

• Instagram Stories: Create captivating stories that showcase the atmosphere and excitement of your event.
• Speaker Highlights: Share short video clips of your speakers and performers to generate buzz.
• Behind-the-Scenes: Offer a glimpse behind the curtain with time-lapse videos of your event setup.
• Snapchat Stories: Compile highlights of your event into engaging Snapchat stories.

Benefits for Event Marketing

Engagement and Promotion

Compelling photos and videos captured during the event serve as excellent promotional material. They can be shared across various social media platforms to engage the audience before, during, and after the event.

Brand Visibility

Sharing engaging event content helps increase brand visibility. When attendees and followers share this content, it extends the reach of your brand to their networks, creating a ripple effect.

Audience Connection

Sharing real-time updates, behind-the-scenes glimpses, and highlights of the event allows the audience to feel more connected to the brand and the event itself. This connection helps in building long-term relationships with the audience.

Social Proof

High-quality event content acts as social proof of the success and popularity of your events. When potential attendees see engaging photos and videos from past events, they are more likely to trust and attend future events.

Lead Generation

Engaging event content can drive traffic to your website, increase subscriptions, and generate leads. By strategically using event content in your marketing campaigns, you can attract potential attendees to your future events.

With our event content shot list checklist, your smartphone becomes a powerful tool for capturing and promoting the essence of your event. Elevate your brand’s presence and create buzz that lasts long after the event is over.