In today’s fast-paced digital world, having a strong online presence is essential for businesses to thrive. This is especially true for event and wedding planners, where showcasing your talent and services effectively can make all the difference. In this case study, we’ll dive into how Launch Marketing Co.’s SEO optimization efforts helped Frank Event Design, an award-winning event and wedding planner based in Chicago, achieve significant growth and success.

Meet Frank Andonoplas, a renowned event and wedding planner known for his unique approach to planning, discerning design aesthetic, and dedication to creating memorable experiences. Frank takes on only one event per weekend, ensuring that each event receives his undivided attention and resources. But despite his commitment to quality, Frank Event Design’s website wasn’t reaching its full potential.

The Challenge: Boosting Online Visibility and SEO Performance

Frank Event Design’s website was struggling to rank high in Google search results for targeted keywords related to event and wedding planning in Chicago. This made it difficult for potential clients to discover Frank’s services, and the lack of local search presence made it even harder for people in the Chicago area to find him when looking for event and wedding planners nearby.

Frank knew he needed help to improve his website’s SEO performance, so he partnered with Launch Marketing Co. to optimize his site and enhance his online visibility.

The SEO Optimization Strategy

Launch Marketing Co. conducted a thorough audit of Frank Event Design’s website, identifying errors, broken pages, and other issues that negatively impacted user experience and search engine optimization. They also analyzed the site’s health, performance, HTTPS, and markup scores to identify areas for improvement.

Once the audit was complete, Launch Marketing Co. implemented a comprehensive SEO optimization strategy, which included:

1. Fixing all identified errors, broken pages, and other issues.
2. Improving site health score by 10% and achieving perfect scores for site performance, HTTPS, and markup.
3. Implementing structured data markup (e.g., schema.org) to improve search result appearance and enable eligibility for featured snippets and rich results in Google search.
4. Optimizing local SEO elements to enhance local search presence in the Chicago area.

The Impressive Results

The SEO optimization efforts paid off, leading to significant improvements in Frank Event Design’s Google ranking:

1. Higher search engine ranking for targeted keywords related to event and wedding planning in Chicago, leading to increased organic traffic and potential clients discovering Frank’s services through Google search.
2. Enhanced local search presence, making it easier for potential clients in the Chicago area to find Frank’s services when searching for event and wedding planners nearby.
3. Eligibility for featured snippets and rich results in Google search, providing users with quick, relevant information about Frank’s services and leading to increased click-through rates and higher user engagement.
4. Increased domain authority, signaling trust and expertise and further boosting the website’s search engine ranking.
5. A mobile-friendly and fast-loading site, prioritized by Google in its search rankings and contributing to improved search engine positioning.

Frank Event Design’s website now consistently outperforms the top 10% of websites, showcasing its excellent SEO performance and user experience. The continuous optimization and commitment to maintaining exceptional SEO performance, thanks to Launch Marketing Co., have positively impacted Frank Event Design’s Google ranking.

These improvements have increased online visibility, leading to more potential clients discovering Frank’s award-winning event and wedding planning services in Chicago. As a result, Frank Event Design has solidified its reputation as a top choice for event and wedding planning services in the Chicago area, providing clients with unforgettable experiences they’ll cherish forever.

If you’re looking for a partner to help improve your online visibility and SEO performance, consider working with Launch Marketing Co. Their proven strategies and commitment to excellence can transform your business, just like they did for Frank Event Design. Don’t miss out on the opportunity to boost your online presence and attract more clients. Reach out to Launch Marketing Co. today and take the first step towards elevating your business to new heights.